Cost of CTV Ads
CTV Ads Costing should be one of your main considerations when developing an ad campaign. Costs associated with CTV campaigns depend on various factors, including which channel and platform your ad runs on as well as its targeting type (CPM vs CPCV). Furthermore, using managed platforms may lead to reduced fees per performance KPI over time.
CTV ads can be more cost-effective for small businesses and teams with modest budgets than traditional television advertising, particularly thanks to strong measurability, granular targeting, high viewability rates, ad completion scores and strong measurability metrics. CTV provides brands with an effective means of driving real world results through real-time measurement.
Creative is of paramount importance to successful connected TV advertising campaigns, whether your goal is to build brand recognition, raise purchase intent or drive conversions. Ads need to stand out on screen and draw viewers in; so focus on your unique value proposition and ad copy as this should get viewers’ attention. Finally, ensure your ad delivers on its promises; viewers are wary of any brand that does not keep its promises or is dishonest with them.
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CTV ads tend to offer superior returns over time despite higher initial costs than other digital ad formats. This is because CTV has moved beyond top-of-funnel metrics into becoming a conversion tool that drives tangible returns – 23% of people make purchases after seeing CTV ads!
CTV can be enjoyed across a range of devices, from streaming services such as Hulu to cable boxes and game consoles – providing businesses with plenty of opportunities for coverage.
However, due to an abundance of platforms and content sources available for CTV ads, planning and executing campaigns can become complicated and therefore challenging for many brands attempting to navigate this ad ecosystem when it comes to CTV advertising.
Marketers need a comprehensive CTV ad solution that offers them a clear path towards success, including full suite of ad products and support from an experienced partner that will enable them to develop, optimize, and track ads across OTT landscape.
Step one of choosing a cable television ad platform that best meets your needs and budget is choosing one of Hulu’s streaming service provider accounts directly or using demand-side platforms that reach a wider audience and access premium inventory at scale.
When selecting a platform, make sure it offers transparent pricing and reporting. A self-serve platform gives you the freedom to tailor the buying process and reporting dashboard according to your individual needs.
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Once you’ve selected a CTV ad platform, it’s time to begin the planning process. First and foremost, decide the type of ad you wish to run, when and where it will air; select specific channels and content partners you wish to reach; target these by genre, network and space or employ a deterministic methodology so your ads reach only relevant audiences.
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